Discover stores in Bad Ischl

Bad Ischl is a charming town located in Upper Austria, Austria's Salzkammergut region. Known for its thermal spas and picturesque surroundings, the city is a popular tourist destination. It was once a popular holiday spot for the Austrian royal family and is still renowned for its imperial history. Visitors can explore the ornate Kaiservilla, stroll along the tranquil Esplanade promenade, and enjoy a relaxing spa treatment in one of the many wellness centers. The town also acts as a gateway to the stunning Lake District, popular for hiking, biking, and water sports.