Sports Direct Iceland

Sports Direct is a British retail company that specializes in sports and fitness gear, footwear and clothing. It was founded in 1982 by Mike Ashley and has since grown to become a major player in the sports retail industry, both in the UK and internationally. Sports Direct offers a wide range of products from popular sports brands at affordable prices. It operates over 400 stores in the UK and Europe, and has a strong online presence. The company is committed to providing high-quality products and excellent customer service, making it a popular choice for sports enthusiasts and fitness fans alike.