Discover stores in Matsuyama

Matsuyama is a vibrant city located on the island of Shikoku in Ehime Prefecture, Japan. Home to a bustling downtown area, the city is known for its lively shopping streets, multiple hot springs, and beautiful historical landmarks such as Matsuyama Castle and Dogo Onsen, one of the oldest hot springs in Japan. Matsuyama is also a cultural hub, famous for its delicious local cuisine such as pork cutlet and Sanuki udon, traditional pottery, and the renowned writer Natsume Soseki who spent several years in the city. With a friendly, welcoming atmosphere, Matsuyama offers something for everyone, making it a must-visit destination when exploring Japan's lesser-known regions.