Discover stores in Niihama

Niihama is a bustling industrial city located in the prefecture of Ehime, Japan. With a population of over 120,000 people, it is known for its steel mills, petrochemical plants, and manufacturing industries. Despite its industrial roots, Niihama boasts numerous historic sites, such as the stunning Kotohira-gu Shrine and the charming Niihama Taiko Festival, making it a destination for both business and leisure travelers. Additionally, visitors can indulge in the city's fresh seafood and regional specialties, like the famous Niihama-style yakisoba noodles and Niihama-style udon noodles.