Discover stores in Ojiya

Ojiya, located in Niigata prefecture, is a charming city famous for its traditional craft of Echigo-jofu textile weaving and high-quality Koshihikari rice. The city boasts beautiful natural scenery, including the scenic Shinanogawa River and Myoko Mountain Range, making it a popular spot for outdoor activities such as skiing and hiking. In addition to its cultural and natural attractions, Ojiya also offers delicious local cuisine such as Niigata-style ramen and fresh seafood from the nearby Sea of Japan, making it a must-visit destination for foodies.