Discover stores in Irherm

Irherm is a small city located in the Souss-Massa region of Morocco, known for its picturesque landscape of mountains and valleys. The city offers a peaceful retreat for travelers seeking to escape the chaos of the more touristy areas of Morocco. Agriculture is the primary industry, with olives and almonds being the prominent crops. Visitors can explore the ancient ruins of the old city, visit local souks and markets to pick up traditional handicrafts, and enjoy authentic Moroccan cuisine in local restaurants. The city is also known for its popular annual festival, which celebrates the Berber culture with music, dancing, and colorful costumes.