Discover stores in New London

New London is a picturesque city situated in Waupaca County, Wisconsin, United States. It boasts of a tight-knit community that values historic preservation, education, and progressive development. With a population of approximately 7,340, it provides residents with the convenience of small-town living while still offering recreational opportunities, diverse dining options, and a thriving business sector. New London is also home to a variety of natural attractions, such as Crystal Falls, Hatten Park, and the Grand River Marsh Wildlife Area, making it an ideal destination for outdoor enthusiasts. Overall, New London offers a comfortable and peaceful setting for families, retirees, and professionals alike.