Discover stores in Alice

Alice is a quaint university town in the Eastern Cape province of South Africa, located approximately 50 km from the city of East London. Home to the University of Fort Hare, which played a crucial role in the country's anti-apartheid struggle, Alice is a hub of academic and cultural activity. Visitors can explore the university campus, admire the architecture of historic buildings, and learn about prominent South Africans who studied at the institution. The town also boasts natural beauty, with nearby game reserves and hiking trails offering opportunities for outdoor adventure. With a welcoming community and rich history, Alice is a must-visit destination in South Africa.